Table 2 Phishing email vignette topics
From: “Alexa, What’s a Phishing Email?”: Training users to spot phishing emails using a voice assistant
Persuasion principle(s) | Email topic |
|---|---|
Authority (A) | Financial Aid Office |
Authority / Commitment (A/C) | Office of the Major |
Authority / Liking (A/L) | Community Blood Center |
Authority / Scarcity (A/S) | Information Services |
Commitment (C) | Political Campaign |
Commitment / Liking (C/L) | Campaign Donations |
Scarcity / Liking (S/L) | Centers for Disease Control (CDC) and a Foundation |
Liking (L) | Cellular Service |
Scarcity (S) | Online Shopping Refunds |
Reciprocation (R) | Survey Participation |
Reciprocation / Liking (R/L) | Recruiting |
Social Proof (SP) | Alumni Organization |
Social Proof / Liking (SP/L) | People for Ethical Treatment of Animals (PETA) |
Social Proof / Commitment (SP/C) | Workplace Benefits |